Kevin Mohr Joins OCBA Panel Presentation on Effective and Ethical Marketing

On September 3, 2014 in Newport Beach, California, Professor Kevin Mohr joined a panel of well-respected local lawyers in an evening seminar titled “Effective & Ethical Marketing to Attract and Retain the Best Clients.” Sponsored by Solo and Small Firm Section of the Orange County Bar Association, the program covered many topics, including the importance of effectively branding your practice, the do’s and don’t’s of networking, the use of the Internet and social media to market a practice, and the residual value of print advertising. Professor Mohr posed hypotheticals that raised ethics issues concerning networking and the use of social media, but assured the audience that engaging in both are ethical when simple precautions are taken.